“老酒新声，和美共生！”从一瓶老酒看中国白酒的价值提升

Core Viewpoint - The event "Home with Old Wine" hosted by Wuliangye highlights the company's leadership in the aged liquor market, showcasing its innovative approaches to enhance the value of aged liquor and contribute to the high-quality development of the Chinese liquor industry [3][4][5]. Group 1: Event Overview - The "Home with Old Wine" event has been held annually since 2019, with this year marking its seventh edition, becoming a benchmark event for aged liquor in China [4]. - The event gathered industry associations, experts, collectors, distributors, and media representatives, reflecting the growing influence and recognition of the aged liquor market [4][5]. - The venue featured a Song Dynasty garden design, enhancing the immersive experience for attendees through various interactive zones [4]. Group 2: Cultural and Market Insights - Aged liquor is described as "liquid gold" and "drinkable antiques," emphasizing its cultural significance and emotional connection with consumers [5][16]. - The value of aged liquor is recognized across multiple dimensions, including historical, cultural, scarcity, quality, and investment value [16]. - The market for aged liquor is thriving, with significant sales growth, particularly among younger consumers, indicating a shift in consumer preferences from merely drinking to appreciating the cultural and emotional aspects of aged liquor [17][19]. Group 3: Digital Marketing and Innovation - Wuliangye launched its official flagship store for aged liquor on Douyin, following the successful establishment of its JD.com store, marking a strategic expansion into digital marketing [8][11]. - The digital marketing strategy aims to engage younger consumers through content-driven interactions, enhancing the overall consumer experience [11][12]. - The integration of digital platforms is seen as a way to reach a broader audience and promote the brand's modernization and youthfulness [11][12]. Group 4: Future Development and Standards - Wuliangye emphasizes the importance of standardization and transparency in the aged liquor market, launching the "Aged Wuliangye Illustrated Guide" to provide a comprehensive reference for collectors and consumers [6][19]. - The company aims to foster a sustainable development ecosystem for aged liquor, ensuring that each bottle serves as a cultural and emotional vessel [6][19]. - The event's discussions highlighted the need for a cultural narrative around aged liquor, focusing on its historical and geographical significance to elevate brand value [17][19].