腾讯研究院王鹏：AI扮演“数字脚手架”，激活“创作者经济”

Group 1 - The core viewpoint is that AI is transforming content creation from a privilege of professionals to a more accessible tool for the general public, enabling users to create content without needing complex skills [1] - AI is acting as a "digital scaffolding," bridging the gap between users' imagination and execution capabilities, thus enhancing efficiency and democratizing creativity [1] - The shift in content creation dynamics is moving from professional creators to mass creators, with the process evolving from "brainstorming + manual operation" to "human ideas + machine generation" [1] Group 2 - The integration of "UGC + AIGC" is reshaping the business model from selling assets to selling capabilities, providing tools for generating unique assets rather than just standard products [2] - This new model is expected to activate a new transaction form based on the "creator economy," significantly extending product lifecycles and transitioning digital entertainment from "one-time consumption" to "sustained co-creation" [2]