关税催生多市场布局，跨境生态迈入“全球一盘棋”时代 ｜ 出海参考

Group 1 - The core viewpoint of the article highlights the shift in cross-border e-commerce strategies from a focus on the US market to a multi-regional approach, particularly targeting emerging markets in Europe, Japan, and Brazil [2][3][8] - Companies like TikTok Shop, Temu, and SHEIN are increasing their marketing efforts in Europe and expanding into local markets such as Saudi Arabia, Turkey, and South Korea [2][3] - The integration of AI technologies is becoming crucial for Chinese cross-border merchants, with companies like Anker Innovations investing in AI product development to enhance their global operations [3][4][12] Group 2 - Amazon Global Selling has launched the "Next Generation Cross-Border Chain" and established its first Global Intelligent Hub Warehouse (GWD) in Shenzhen, aiming to streamline logistics for Chinese sellers [5][6][7] - This new model allows sellers to send products to the GWD in Shenzhen, from where Amazon handles customs clearance and logistics to various global markets [5][6] - The "Next Generation Cross-Border Chain" includes features for market prediction and global supply chain management, enabling sellers to test market responses with minimal inventory [7][11] Group 3 - Amazon has reported a significant increase in the number of Chinese sellers on its European platform, with a year-on-year growth of over 25% and a 60% increase in sellers achieving over $500,000 in sales in their first year [8][9] - The company emphasizes a strategic approach to global expansion, encouraging sellers to assess product-market fit, resource capabilities, and long-term commitments to build competitive advantages [9][10] - Amazon is also implementing various incentives and support measures for sellers entering emerging markets, including logistics routes and compliance assistance [11][10] Group 4 - Amazon's new opportunity detection tools, such as the upgraded Opportunity Detector, help sellers identify unmet market demands and optimize product offerings based on consumer data [12][13] - The integration of AI tools across Amazon's platforms aims to enhance seller efficiency and product performance, although many sellers are still in the early stages of utilizing AI for data analysis [12][13] - The evolving landscape of AI in e-commerce is expected to reshape the cross-border ecosystem, with collaborations between AI companies and e-commerce platforms indicating a shift towards intelligent commerce [14]