酒业焦虑？宋书玉喊话：三大不变定军心，四大变化迎新机

Core Viewpoint - The 29th "Consensus, Co-construction, and Sharing" conference of Wuliangye was held on December 18, focusing on "New Situations, New Opportunities, New Journeys," highlighting a shift in strategic thinking for the upcoming year [1] Industry Overview - The liquor industry is currently facing four major issues: overcapacity, high inventory, price inversion, and lack of consumption scenarios [2] - Despite these challenges, there are signs of positive change, including optimization of production capacity, alleviation of high inventory, stabilization of price inversion, and recovery of consumption scenarios [2] Strategic Recommendations - The industry needs to undergo transformations in four areas: 1. Marketing strategies should adapt to rational demand 2. Market supply strategies must change in response to price inversion 3. Traditional consumption scenarios need to evolve due to their absence 4. Companies should proactively adjust expectations and even manage profits and losses rationally under downward pressure [2] Thematic Shift - The theme of the conference was changed from "Co-negotiation, Co-construction, and Sharing" to "Consensus, Co-construction, and Sharing," emphasizing long-term cooperative relationships over mere commercial negotiations [2]