同仁堂99%高纯南极磷虾油内不含磷虾油？老字号再陷贴牌风波

Core Viewpoint - Beijing Tongrentang Health Pharmaceutical Co., Ltd. is facing a significant public relations crisis due to a product labeled as "99% high-purity Antarctic krill oil" that was found to contain zero phospholipids, raising serious concerns about product authenticity and quality control [1][3][5] Group 1: Incident Overview - The Shanghai Consumer Protection Committee conducted a market inspection revealing that the krill oil product, marketed with claims of "Chilean imported raw materials" and "1 capsule ≈ 100 krill," failed to meet the phospholipid content standards, showing a result of zero [1][3][5] - The manufacturer, Anhui Habao Pharmaceutical Co., admitted that the product did not contain Antarctic krill oil, while the distributor, Beijing Tongrentang (Sichuan) Health Pharmaceutical Co., avoided responsibility during discussions with the consumer protection committee [1][5][6] Group 2: Historical Context - This incident is not the first controversy for Tongrentang, with previous issues including the "honey scandal" in 2018 and other product quality concerns in subsequent years, highlighting ongoing challenges in quality control under a private label manufacturing model [2][11][12] Group 3: Financial Performance - Tongrentang's financial performance has been declining, with a reported revenue of 18.597 billion yuan in 2024, a 4.12% increase, but a net profit of 1.526 billion yuan, marking an 8.54% decrease, the first negative growth in five years [13][15] - The company's operating costs rose significantly, with a 10.70% increase in 2024, primarily driven by rising raw material costs, leading to a decline in gross margins across various product lines [15][16] Group 4: Brand Management Challenges - The brand is facing a trust crisis, compounded by frequent quality issues and a complex market presence with multiple entities using the Tongrentang name, leading to consumer confusion [12][16] - The company is under pressure to unify its brand and improve quality control while addressing historical issues and restoring consumer trust [16]