GRANDJOY(SZ:000031) Bei Jing Shang Bao·2025-12-18 13:50Core Insights - Beijing is intensifying efforts to develop into an international consumption center city, showcasing diverse consumption scenarios and significant achievements in various sectors [1][8] Group 1: Economic Performance - Since 2019, Beijing has attracted over 5,000 first stores, establishing 12 global launch centers, with Chaoyang District leading by introducing nearly 2,800 first stores [2] - The "first store economy" has become a key driver of consumption in Beijing, with notable contributions from local brands like Pop Mart and Xiao Xian Stewed [2] Group 2: Tourism and Cultural Consumption - From January to October this year, Beijing received over 300 million tourists, generating over 600 billion yuan in tourism spending, marking year-on-year increases of 5.4% and 7.2% respectively [3] - The city has recognized over 100 new performance spaces and hosted over 50,000 commercial performances, attracting more than 12 million viewers and generating ticket sales of 4.5 billion yuan [3] Group 3: Community Convenience - By November 2025, Beijing aims to establish 850 community convenience circles, achieving 100% coverage, with Chaoyang District leading in the number of circles [4] - The city’s overall index for building an international consumption center is projected to reach 109.9 in 2024, reflecting a 19.6 increase since the end of 2020 [4] Group 4: Business Environment - Beijing has implemented reforms to enhance the business environment, including a streamlined registration process for foreign enterprises and the introduction of a bilingual registration guide [5][6] - The city has also upgraded its enterprise credit information system and launched initiatives to restore good credit for over 270,000 businesses [5] Group 5: Policy Support for Cultural and Tourism Consumption - The city has introduced reward measures for new cultural and tourism consumption projects, distributing over 62 million yuan in rewards and stimulating nearly 1 billion yuan in related consumption [7] - The "Beijing Gift" brand has expanded to include 141 quality enterprises and 932 unique products, becoming a significant cultural and tourism consumption hotspot [7] Group 6: Future Development Plans - Beijing plans to focus on service quality, product innovation, and ecological optimization to further enhance its international consumption center status [8][9] - The city will support the development of new consumption scenarios and improve the international consumption environment, including enhancing payment services and tax refund processes for foreign visitors [9][10]