CHOW TAI FOOK(HK:01929) Sou Hu Cai Jing·2025-12-18 14:17Core Viewpoint - Chow Tai Fook is set to increase prices for certain gold products on December 19, marking the third price hike this year, following increases in March and October, primarily due to rising international gold prices [1][3]. Price Adjustments - In March, Chow Tai Fook raised prices for gold products by 10%-20% [3]. - The October price adjustment saw increases of 12%-18% for most products, driven by ongoing cost pressures from international gold prices [3]. - The upcoming December price hike is expected to further increase prices, with some popular items experiencing actual price increases exceeding 30% [4][10]. Specific Price Changes - For example, a popular 27-gram gold bracelet saw its price rise from 38,600 yuan to 50,800 yuan, reflecting a 31.6% increase [4]. - After the new price adjustment, the same item is expected to reach 53,800 yuan [4]. - Other items, such as a 51.49-gram ornament, increased from 89,800 yuan to 95,800 yuan, and a 39.97-gram gold hairpin rose from 71,800 yuan to 74,800 yuan [10]. Market Response - Chow Tai Fook's stores have begun receiving new price tags, with most products seeing price increases between 4%-15% [4]. - Customers are encouraged to make purchases before the price increase, indicating a strong demand for gold products [7].