开放第三方支付 苹果在日调整规则

Core Viewpoint - Japan has become the first country in Asia to break Apple's App Store in-app purchase (IAP) and app distribution rules, allowing developers more rights and lower commission rates compared to other markets like China [1][2]. Group 1: Changes in Japan - On December 18, Apple adjusted its iOS applications in Japan, allowing developers to distribute iOS apps through third-party app stores and use external payment methods like PayPay and LINE, with commission rates ranging from 10% to 21% [1]. - The adjustments are in response to the Japan Fair Trade Commission's (JFTC) recent guidelines under the "Mobile Software Competition Act," which aims to enhance market competition and user choice [1][2]. - The new regulations will officially take effect on December 18, 2025, with Apple implementing necessary features in iOS 26.2 to ensure compliance [1]. Group 2: Global Context - Japan's changes are part of a broader trend, with various countries pushing for adjustments to Apple's channel rules through legislation or court rulings, including the U.S., Russia, and the UK [2]. - In the U.S., developers can add external transaction links without paying Apple any commission, while the UK has set a reasonable commission range of 10% to 17.5% [2]. - Japan is Apple's fourth-largest revenue market, and the government has been pressuring Apple to open external payment options and third-party app stores [2]. Group 3: Implications for Consumers and Developers - The opening of sideloading in iOS provides consumers with more download options and potentially lower prices for in-app purchases, similar to Android [3]. - Developers benefit from reduced restrictions and commission fees, allowing them to retain more revenue [3]. - However, there are concerns about security risks associated with apps not reviewed by Apple when distributed on third-party platforms [3]. Group 4: Issues in China - In China, Apple maintains a 30% standard commission rate, with only small businesses receiving a reduced rate of 15% [3]. - Recent reports indicate that 55 Apple users in China have filed a complaint against Apple for abusing its market dominance, specifically targeting the "Apple tax" and its closed ecosystem [4][5]. - The complaint includes demands for investigations into Apple's practices, the opening of third-party payment channels, and a reduction in commission rates to align with lower rates in other countries [4][5].