100小时极寒挑战，董明珠图啥？

Core Viewpoint - Gree Electric Appliances is leveraging extreme environmental challenges to validate its product reliability and technological strength, transitioning from a mere "air conditioning king" to a "life value co-builder" in the consumer market [4][23]. Group 1: Extreme Environmental Challenges - Gree initiated a "100-hour extreme cold challenge" in the harsh climate of Heixiazi Island, showcasing its products' performance in temperatures as low as -42°C [4][6]. - This is not Gree's first extreme challenge; previous tests included a 48-hour survival challenge in the scorching heat of Turpan and a live demonstration at the Yellow River [5][6]. - The company aims to shift the competition from mere parameter comparisons to real-life user experiences, emphasizing the practical application of its technology [6][10]. Group 2: Technological Innovations - During the extreme cold test, Gree engineers demonstrated the capabilities of their self-developed 25CC dual-cylinder compressor, which can operate effectively at -35°C without shutting down [6][10]. - The live demonstration included innovative features such as simultaneous heating and defrosting, showcasing the advanced technology behind Gree's air conditioning systems [6][10]. - Gree's commitment to technological innovation is supported by nearly 140,000 patents, allowing for comprehensive control over its supply chain and product development [23]. Group 3: Cultural and Human Elements - The event also highlighted the cultural significance of the Hezhe ethnic group, integrating traditional craftsmanship with modern technology, thus enriching the narrative of Gree's technological challenges [11][21]. - Gree's chairman, Dong Mingzhu, emphasized the importance of maintaining a spirit of perseverance and innovation, drawing parallels between historical struggles and modern technological advancements [15][21]. - The interaction between Dong Mingzhu and local representatives served to connect Gree's technological pursuits with a broader cultural and historical context, reinforcing the company's commitment to societal values [21][22]. Group 4: Strategic Positioning - Gree's recent initiatives signify a strategic shift towards becoming a "life value co-builder," focusing on providing reliable and comfortable living solutions in uncertain environments [23][26]. - The company aims to evolve from a traditional supplier to a partner in consumers' daily lives, emphasizing long-term commitments to stability and comfort [26]. - Gree's product offerings, such as the Phoenix household heating and cooling unit, are designed with user-centric features that address specific needs in extreme conditions [24].