同程旅行发布2025年度旅行榜：长线出行北上广至川藏航线热度居首

Core Insights - The 2025 travel consumption trends indicate a strong demand for domestic tourism, characterized by longer distances, higher frequency, and quality upgrades, particularly in non-first-tier cities [1][4][7] Group 1: Domestic Travel Trends - In 2025, there is a significant increase in travel demand for routes over 1200 kilometers, with some popular routes showing an average frequency of over 4.6 trips per passenger [1] - The busiest domestic route is between Xi'an and Yulin, with an average frequency of 5.3 trips per passenger, highlighting the importance of business travel and periodic commuting [4] - Non-first-tier cities are driving the growth in travel consumption, with nearly 90% of new users for domestic flights coming from these areas [4] Group 2: Popular Destinations - Five destinations from Xinjiang are among the top ten in overnight visitor growth, with hotel and accommodation bookings increasing by over 45% [5] - The "奔县游" (County Travel) trend is gaining traction, with Changsha County ranking first among popular county destinations, driven by social media promotion of lesser-known attractions [9][11] Group 3: International Travel Trends - Malaysia ranks as the top international travel destination for 2025, with a focus on Southeast Asian countries within a five-hour flight radius and visa-free travel options [14] - Other notable international destinations include Singapore and Indonesia, with European countries like Belgium and Spain also showing significant growth in visitor numbers [14] Group 4: Accommodation and Spending Patterns - There is a notable increase in mid-to-high-end accommodation spending in non-first-tier cities, with Chengdu and Chongqing leading in this category [7] - The average length of stay for visitors has increased, particularly in ecologically favorable vacation spots, with many destinations seeing average stays exceeding 2.5 nights [7] Group 5: AI and Travel Experience - The use of AI in travel planning has seen a tenfold increase in user engagement, with travelers increasingly viewing AI as a travel companion rather than just a tool [16]