房地产下半场新解法：用造车的方式造房子？

Core Insights - Beike's subsidiary, Beihome, is innovating in the real estate sector by adopting a C2M (Customer to Manufacturer) model, positioning itself as a partner to developers rather than a traditional developer [2][10] - The launch of the "Financial City · Beichen S1" project in Chengdu marks Beihome's first self-operated project, showcasing its commitment to high-quality residential development [3][7] Group 1: Project Overview - Beihome acquired a land parcel in Chengdu for 1.076 billion, with a floor price of 27,300 per square meter, establishing a new benchmark for land prices [3] - The Beichen S1 project features luxury units ranging from 275 to 560 square meters, priced between 15.9 million and 54 million, with 108 total units [3] - Within a month of opening, Beichen S1 achieved 20 signed contracts, ranking second in the city for residential sales above 20 million [3] Group 2: Investment and Cost Structure - The construction cost of Beichen S1 exceeds 30,000 per square meter, with total costs surpassing 57,300 per square meter when including land costs [4] - Beihome has invested significantly in the project, with management deciding to allocate several hundred million from land price differences to enhance product quality [4][5] - The project features high-end materials and technology, with construction costs for luxury facades exceeding 4,000 per square meter, significantly higher than the industry average [4] Group 3: Innovative Features and Design - Beichen S1 incorporates a "Six Senses® Smart System," integrating over 310 smart devices, which is four times the average for high-end residences in China [5] - Unique design elements address common residential pain points, such as air conditioning in garbage rooms and specialized features for elderly residents [5][7] - The project has been recognized for its thoughtful design and high-quality materials, setting a new standard for luxury housing in Chengdu [6][8] Group 4: Strategic Vision and Market Positioning - Beihome aims to redefine real estate development by prioritizing customer needs over traditional development practices, as exemplified by the Beichen S1 project [7][11] - The company has garnered interest from over 50 developers, indicating strong industry recognition and potential for collaboration [8] - Beihome's C2M model is expected to drive innovation in the housing sector, similar to the impact of Huawei's technology in the automotive industry [10][11]