业绩股价“双杀”，投资者喊话管理层降薪，中炬高新“再造新厨邦”成空谈？

Core Viewpoint - The company Zhongju Gaoxin is experiencing significant operational challenges, with a notable decline in both revenue and net profit, leading to investor dissatisfaction and a sharp drop in stock price [2][3][4]. Financial Performance - In the third quarter, Zhongju Gaoxin reported revenue of 1.025 billion yuan, a year-on-year decrease of 22.84%, and a net profit of 123 million yuan, down 45.66% [3]. - For the first three quarters, the company’s revenue was 3.156 billion yuan, reflecting a 20.01% decline, while net profit fell by 34.07% to 380 million yuan [3][4]. Market Capitalization - The peak market capitalization of Zhongju Gaoxin was over 65 billion yuan in September 2020, but it has since decreased to approximately 13.538 billion yuan as of December 19, 2025, representing an almost 80% loss in value [2][4]. Industry Challenges - The seasoning industry is facing multiple pressures, including changing consumer demand, increased competition, and rising costs, which are contributing to the decline in Zhongju Gaoxin's performance [4]. - All three core product categories—soy sauce, chicken essence, and cooking oil—saw revenue declines in the third quarter, with soy sauce, which accounts for about 60% of revenue, experiencing a 19% drop [4][5]. Strategic Goals - The company has set an ambitious target to achieve 10 billion yuan in revenue and 1.5 billion yuan in operating profit for its subsidiary, Meiwoxian, by 2026, but it is currently far from this goal [5][6]. - Zhongju Gaoxin is pursuing a strategy of mergers and acquisitions to enhance its product offerings and market position, although progress has been slow due to market conditions [6][7]. Brand Positioning - The brand "Chubang" lacks strong core products and effective brand management, which hinders its presence in the health-conscious market segment [5][6]. - The company has been slow to respond to market trends, particularly in health-oriented product lines, which has allowed competitors to gain a foothold [6].