老板电器童晶菁：跨越周期，取决于定力与活力丨直击新消费大会

Core Insights - The consumer market is dynamic, and only companies that adhere to long-termism can navigate market cycles and achieve sustainable development [2] - The 21st Century Economic Report's 2025 New Consumption Conference gathered numerous consumer brands, investment institutions, and brokers, highlighting the importance of brand quality, user respect, and innovation [2] Group 1: Company Strategy - Boss Electric's Chief Digital and Marketing Officer, Tong Jingqing, emphasized the importance of long-termism in consumer brands, stating that understanding consumer aspirations for a better life is crucial for overcoming market cycles [3] - Boss Electric has been a leader in the kitchen appliance sector since 1979, adapting to market changes over 46 years by focusing on core areas, technological and cultural innovation, and shifting from product management to user relationship management [3][4] Group 2: Market Adaptation - The company’s approach to the kitchen and cooking sector is summarized as "lasting innovation," which involves redefining business boundaries in response to changing consumer needs [4] - Boss Electric has identified three core product categories based on evolving kitchen demands: high-suction range hoods, kitchen appliance sets, and AI cooking partners [4] Group 3: Innovation and User Engagement - The greatest risk for companies is not external changes but the disconnection between core capabilities and user needs [5] - Boss Electric integrates technology and humanistic insights, requiring all employees to hold a chef's certificate to better understand user experiences and challenges [5][6] - The establishment of a Culinary Humanities Research Institute and a global culinary arts center reflects the company's commitment to deepening user engagement and co-creation [6] Group 4: User Relationship Management - In the digital age, the focus should be on building deep relationships with users rather than merely managing traffic [6][7] - Boss Electric utilizes a Customer Data Platform (CDP) to analyze user data and create a community for sharing, enhancing user engagement and satisfaction [7] - This transformation from a one-way service model to a two-way nurturing relationship creates a competitive advantage that is difficult for rivals to replicate [7]