老板电器童晶菁：跨越周期，取决于定力与活力

Core Insights - The article emphasizes the importance of long-termism for companies in the consumer market to navigate market cycles and achieve sustainable development [1] - The keynote speech by Tong Jingjing from Boss Electric highlights the need for companies to possess both the ability to root down and grow up to transcend market cycles [1] Group 1: Deepening Core Business - Boss Electric's approach to the kitchen and cooking sector is summarized as "lasting innovation," focusing on redefining the company's vision in line with evolving kitchen values [2] - The company has adapted its product offerings to meet changing consumer needs, providing solutions such as high-suction range hoods and AI cooking partners [2] Group 2: Technology and Humanity - Boss Electric's dual approach of technology and humanity is described as the "wings" for growth, with a focus on understanding user needs through practical cooking experiences [3] - The company requires all employees to hold a chef's certificate to foster empathy and insight into user cooking challenges [3] Group 3: User Engagement - User operation is identified as a key factor for companies to navigate market cycles, emphasizing the importance of building deep relationships with users rather than merely managing traffic [5][6] - Boss Electric utilizes a CDP platform to analyze user data and create a community for sharing, transforming the relationship with users from transactional to collaborative [6] Group 4: Resilience Through Cycles - The essence of market cycles is described as a filter that eliminates companies that stop evolving and disconnect from users [7] - The article concludes that successful brands are shaped through challenges and must ultimately serve human needs, ensuring they remain valuable and connected to users regardless of market fluctuations [7]