WLY(SZ:000858) Sou Hu Cai Jing·2025-12-19 12:53Core Viewpoint - The article highlights the significance of the annual global dealer conference held by Wuliangye in Yibin, which serves as a pivotal event for the Chinese liquor industry, particularly in the context of the current deep adjustment phase the industry is undergoing [2][4]. Group 1: Event Overview - The Wuliangye global dealer conference took place on December 18, 2023, following a series of events that began on December 16, including a donation ceremony and a university innovation competition [4][5]. - The conference aimed to summarize experiences, set directions, and announce new policies for the company and the industry [2][4]. Group 2: Strategic Direction - Wuliangye's theme for this year's conference shifted from "co-discussion" to "consensus," indicating a strategic pivot towards rebuilding relationships with distributors and enhancing collaboration [5][8]. - The company emphasized the importance of quality, innovation, and youth engagement as core components of its strategy to navigate the current market challenges [6][10]. Group 3: Key Initiatives - The conference introduced several initiatives, including a focus on quality management, as evidenced by Wuliangye receiving the highest score in the EFQM global award evaluation, affirming its commitment to quality [8][10]. - A university innovation competition attracted 11,763 participants, showcasing the company's efforts to engage younger demographics and foster future talent in the industry [8][10]. Group 4: Marketing and Operational Strategies - Wuliangye outlined its marketing strategy, which includes a focus on brand value enhancement, market control, and strict adherence to pricing policies to ensure market stability [11][15]. - The company plans to implement a "five new expansion" strategy targeting new demographics, channels, and market scenarios to drive growth and adapt to changing consumer preferences [10][15]. Group 5: Collaborative Ecosystem - The conference highlighted the importance of a collaborative ecosystem involving the government and distributors, with commitments from the Yibin government to support the industry [15][17]. - Wuliangye's approach to treating distributors as partners rather than mere negotiators reflects a shift towards a more integrated and supportive business relationship [11][13]. Group 6: Future Outlook - The outcomes of the conference are seen as a foundation for Wuliangye's future growth and a model for the broader Chinese liquor industry, emphasizing quality, innovation, and collaboration as key drivers for success [17].