BABA(US:BABA) Sou Hu Cai Jing·2025-12-19 20:05Core Viewpoint - Jiangsu Province is launching a movie consumption voucher program worth 12.8 million yuan from December 16, 2025, to March 3, 2026, aimed at enhancing audience engagement and boosting local cinema attendance [1][3]. Group 1: Voucher Program Details - The program will offer a "20 yuan" discount voucher for movie tickets purchased in Jiangsu cinemas, available through the Tao Piao Piao app, Alipay, and other platforms starting at 10 AM daily [1][5]. - A total of 1.28 million yuan will be distributed, with each user allowed to claim one 20 yuan voucher per month during the program [5][9]. - The vouchers can be used for various popular films, including "Avatar: The Way of Water" sequel and the movie adaptation of "The Legend of the Condor Heroes" [1][3]. Group 2: Enhanced Participation and Benefits - The program features a multi-channel approach, allowing users to access vouchers through various platforms, thus lowering participation barriers and expanding reach [3][9]. - An innovative "online coupon + offline viewing + scene consumption" model is introduced to create a comprehensive ecosystem that integrates movie viewing with cultural and commercial activities [3][9]. - The duration of the program has been extended to over three months, facilitating a sustained cultural consumption atmosphere during key periods [3][5].