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Core Viewpoint - Xiaomi's founder Lei Jun has distributed over 100 million RMB in bonuses to its automotive sales and service network, creating a festive atmosphere among dealers and employees [1][3]. Group 1: Bonus Distribution - The 100 million RMB bonus is specifically targeted at Xiaomi's automotive integration stores, with new stores built in 2024 receiving 100,000 RMB each, and those built by December 15, 2025, receiving 500,000 RMB each without any binding conditions [3]. - Some dealers reported receiving bonuses exceeding 4 million RMB, with an average of about 50,000 RMB per store, effectively providing each employee with an additional month's salary [3][5]. Group 2: Strategic Implications - Lei Jun's approach is seen as a strategic move to foster a partnership with dealers, emphasizing a shared destiny rather than a simple buyer-seller relationship, which contrasts with traditional automotive industry practices [5]. - The distribution of bonuses has created a significant impact in the automotive sector, with competitors noting the difference in dealer relationships, as Xiaomi's approach is perceived as collaborative rather than transactional [7]. Group 3: Future Plans - Alongside the bonus distribution, Xiaomi is setting ambitious sales targets for its automotive division and has initiated personnel adjustments across key operational roles [9]. - The company aims to shift its focus from "scale expansion" to "quality improvement" by 2026, allowing dealers to close unprofitable stores [9].