TRANSSION(SH:688036) Zhi Tong Cai Jing·2025-12-20 10:26Core Viewpoint - Transsion Holdings, known as the "King of Africa" in the mobile industry, has submitted an H-share listing application to the Hong Kong Stock Exchange to diversify its financing channels and support its strategic transformation into a smart ecosystem service provider, covering mobile internet services, energy storage, and electric mobility [1][2]. Group 1: Market Position and Financial Performance - Transsion has established a dominant position in emerging markets, particularly in Africa, where it holds a market share of 61.5%, and is the largest smartphone provider in emerging markets with a 24.1% share [1][2]. - The company's total revenue is projected to increase from RMB 465.96 billion in 2022 to RMB 687.15 billion in 2024, with net profit rising from RMB 24.67 billion to RMB 55.97 billion during the same period [2]. - However, in the first half of 2025, the company experienced a revenue decline from RMB 346 billion in 2024 to RMB 291 billion, with a drop in gross margin from 20.8% to 19.0%, attributed to smartphone product release cycles and intensified competition in emerging markets [2]. Group 2: Strategic Transformation and Future Growth - The long-term growth strategy of Transsion is to transition from hardware sales to building a smart ecosystem driven by mobile internet services and diversified IoT products, leveraging its strong mobile business [3][5]. - Emerging markets are expected to be the main growth driver for the global smartphone market, with a projected CAGR of 6.7% from 2024 to 2029, surpassing the global market's expected growth of 4.6% [3][5]. - The company aims to utilize its large user base to drive high-growth services and products, with mobile internet services achieving a gross margin of 78.0% in the first half of 2025, although their contribution to total revenue remains low at 1.4% [5][6]. Group 3: Investment in New Business Areas - Transsion is actively expanding into high-growth sectors such as energy storage and light electric mobility, launching brands like itel Energy and DYQUE Energy to address power supply issues in Africa [6]. - The market for mobile internet services, IoT products, energy storage, and light electric mobility is expected to grow at CAGRs of 26.9%, 19.4%, 16.4%, and 15.6%, respectively, from 2024 to 2029 [6][7]. - The company plans to use funds from the H-share listing to enhance AI capabilities, develop AI assistants, upgrade Transsion OS, and improve mobile imaging capabilities, positioning AI as a core driver for future product differentiation [7].