GEELY AUTO(HK:00175) Bei Jing Shang Bao·2025-12-20 11:11Core Viewpoint - Zeekr is strategically expanding its presence in Beijing by opening three new "Zeekr Home" stores, aligning with the transition of the new energy market from "popularization" to "high-end upgrade" [2] Group 1: Store Openings - On December 20, Zeekr opened three new stores in Beijing: Liuxiangqiao, Yuanbo, and Baiwang Green Valley [2] - The simultaneous opening of these stores is not merely a quantitative increase but a precise strategic move to enhance brand presence in key urban areas [2] Group 2: Market Strategy - With the penetration rate of the new energy market approaching 50%, first-tier cities are becoming crucial battlegrounds for high-end brand competition [2] - The new stores are designed to create a comprehensive service network covering the southern, western, and northern core areas of Beijing, addressing current consumer service needs and paving the way for product expansion in the coming year [2] Group 3: Store Features - The new stores feature an all-scenario design that includes immersive experiences, after-sales maintenance, and user community functions, aiming to build a complete ecosystem around "car purchase - car use - lifestyle" [2] Group 4: Product Performance - The flagship SUV, Zeekr 9X, has become a bestseller with an average transaction price of 538,000 yuan, securing the title of the best-selling large SUV over 500,000 yuan, with 80% of orders coming from users upgrading from high-end luxury brands [2]