官方通报“南极磷虾油”事件：已成立联合调查组进驻涉事企业并立案

Core Viewpoint - The Chengdu New District Market Supervision Administration has initiated an investigation into the "Antarctic Krill Oil" incident involving Beijing Tongrentang (Sichuan) Health Pharmaceutical Co., Ltd, following media reports on related consumer rights violations [1] Group 1: Investigation and Regulatory Actions - A joint investigation team from provincial, municipal, and district market supervision departments has been established to investigate the involved company [1] - The company has been officially filed for investigation, and the case is currently under review [1] Group 2: Company Response and Consumer Protection - Beijing Tongrentang Group has issued an apology regarding the consumer rights damage caused by the "Antarctic Krill Oil" incident and announced a special action for strict brand management [1] - The company has dispatched a special working group to Sichuan to verify the involved products and has ordered the relevant distributors to remove the products from shelves and compensate consumers legally [1] - The company plans to pursue legal responsibility for trademark infringement against Sichuan Health, Habao Pharmaceutical, and related e-commerce platforms [1] - To further protect consumer rights, the company will conduct a comprehensive inspection of brand usage, clean up "borderline" brand names and improper trademark usage, and standardize e-commerce platform authorized store logos to guide consumers in identifying legitimate channels [1]