CHOW TAI FOOK(HK:01929) Sou Hu Cai Jing·2025-12-19 10:15Core Viewpoint - The gold market has experienced significant volatility recently, with prices fluctuating dramatically, impacting consumer prices for gold jewelry [1][18]. Price Fluctuations - On December 16, gold prices dropped below $4,300 per ounce but rebounded to $4,331.82 by December 18 [1]. - Several brands, including Chow Tai Fook, have raised the prices of gold jewelry, reflecting the changes in international gold prices [1][3]. Chow Tai Fook Pricing Adjustments - Chow Tai Fook has implemented three price increases for its gold products in 2023, with adjustments of 10%-20% in March and 12%-18% in October [3]. - Some popular gold items have seen price increases exceeding 30%, such as a 27-gram bracelet that rose from ¥38,600 to ¥50,800, marking a 31.6% increase [5]. Other Brands' Price Changes - Other brands like Lao Pu Gold and Chow Sang Sang have also announced price hikes, with Lao Pu Gold increasing prices three times in 2023 [11][14]. - Lao Pu Gold's popular items have seen price increases of over 20%, and some products are frequently sold out [13]. Market Trends - The "one-price" model for gold jewelry is becoming mainstream, moving away from traditional weight-based pricing [16][20]. - The high gold prices have led to a decline in gold consumption in China, with a 3.54% decrease in overall gold consumption and a 26% drop in gold jewelry consumption in the first half of 2025 [18]. Industry Adjustments - In response to declining demand, many jewelry brands are shifting towards higher-margin "one-price" products, with a significant portion of their offerings now in this format [20]. - The industry is adapting to high gold prices by focusing on smaller, design-oriented products rather than high-weight items [20].