TRANSSION(SH:688036) Sou Hu Cai Jing·2025-12-21 06:33Core Viewpoint - Transsion Holdings, known as the "King of African Mobile Phones," has submitted its prospectus to the Hong Kong Stock Exchange for a listing, aiming to advance its "A+H" dual capital platform strategy. However, the company faces significant challenges, including declining growth in its core mobile phone business and increased competition in the market [1][3]. Financial Performance - Transsion Holdings reported a revenue increase from 46.596 billion RMB in 2022 to 62.295 billion RMB in 2023, marking a growth of 33.69%. The revenue is projected to further rise to 68.715 billion RMB in 2024, reflecting a 10.31% increase [2]. - Net profit surged from 2.467 billion RMB in 2022 to 5.587 billion RMB in 2023, a growth of 126.47%, but is expected to only slightly increase to 5.597 billion RMB in 2024 [2]. Business Segmentation - The company's revenue from mobile phones, which includes both smart and feature phones, accounted for 91.3% of total revenue in 2022, slightly decreasing to 89.8% in the first half of 2025. The revenue from mobile phones was 42.518 billion RMB in 2022, 57.348 billion RMB in 2023, and 26.093 billion RMB in the first half of 2025 [4][5]. - The mobile internet services segment, despite having a higher gross margin, contributed only 1.6% to total revenue in 2022, indicating a lack of effective monetization [8]. Market Challenges - The company experienced a significant decline in revenue in the first half of 2025, with a 15.86% drop to 29.077 billion RMB and a net profit decrease of 56.63% to 1.242 billion RMB, attributed to reduced income from both smart and feature phones [3][5]. - In the African market, which has historically been the largest revenue contributor, revenue fell by 4.45% in the first half of 2025, marking a shift from previous growth trends [11]. Competitive Landscape - Transsion's market dominance in Africa is being challenged by competitors like Xiaomi and Honor, which have increased their market shares significantly. For instance, Xiaomi's market share rose to 13.99% in the first half of 2025, while Honor's surged to 3.89% [13]. - The company is also facing declining revenues across other regions, including the emerging Asia-Pacific and Middle Eastern markets, with declines ranging from 20% to 27% [13]. Strategic Initiatives - To mitigate its reliance on mobile phone sales, Transsion is diversifying into new business areas, including portable computers, smart audio devices, and electric vehicles. However, these new ventures have not yet significantly impacted overall revenue [9]. - The company is increasing its investment in AI technology, with R&D spending rising by 15.13% to 1.362 billion RMB in the first half of 2025, aiming to leverage AI for competitive differentiation [14]. However, the commercial viability of AI features remains uncertain in emerging markets [15].