2025宜宾市白酒行业中小企业数字化转型实践样本

Core Insights - The report discusses the digital transformation practices of small and medium-sized enterprises (SMEs) in the liquor industry of Yibin, which is recognized as the "Capital of Chinese Liquor" [2][12] - The liquor industry in Yibin is projected to generate over 200 billion yuan in revenue in 2024, contributing more than a quarter of the national liquor industry's revenue and nearly one-fifth of its profits [2][16] - The industry is experiencing a trend of "declining volume but increasing profits," indicating a shift from extensive to intensive development, with a pressing need for digital transformation among SMEs [2][13] Industry Development - The liquor industry is defined as a traditional sector that produces distilled spirits primarily from grains like sorghum through various processes [10] - As of 2024, there are 989 large-scale liquor enterprises in China, with a total liquor production of 4.145 million kiloliters, a year-on-year decrease of 1.8% [12] - The industry achieved a sales revenue of 796.38 billion yuan, an increase of 5.3%, and a total profit of 250.87 billion yuan, up by 7.8% [13] Business Pain Points - SMEs in the liquor industry face several challenges, including insufficient digitalization in production processes, poor quality and equipment management, and difficulties in production and sales coordination [17][18] - The lack of effective data integration leads to low efficiency in production execution and weak closed-loop management capabilities [18] - Quality control is primarily based on offline sampling, with inadequate online monitoring technologies and a rough traceability system [18] Transformation Value - Digital transformation can significantly enhance production and management levels, improve product quality consistency, and reduce overall energy consumption and operational costs [21] - It supports the construction of a flexible, green, and sustainable development capability, crucial for SMEs to overcome resource limitations and enhance market competitiveness [21] Digital Transformation Scenarios - The focus is on key scenarios such as product lifecycle digitalization, production execution digitalization, quality management, equipment management, safety production, and energy consumption management [23][24] - The report highlights the need for SMEs to adopt a phased approach to data collaboration and intelligent management, integrating technologies like IoT, AI, and big data [3][24] Product Lifecycle Digitalization - Pain points include insufficient automation and flexibility in packaging lines, leading to difficulties in adapting to various bottle shapes and compliance risks [27] - The application scenarios range from basic spreadsheet management to advanced AI-based defect recognition and process optimization [28][30] Marketing Management - SMEs struggle with weak channel construction capabilities and lack of user operation and precise marketing systems [32] - The report outlines a progression from basic spreadsheet management to integrated digital marketing platforms that enhance sales data collaboration and customer response efficiency [34][36] Production Execution Digitalization - The challenges include reliance on manual experience for production scheduling, leading to inefficiencies and difficulties in responding to market demand changes [39] - Application scenarios include the use of spreadsheets for basic management to advanced systems that enable real-time monitoring and predictive maintenance [39]