锅圈(2517.HK)深度报告:标准店和乡镇店战略打法逐步成型 小炒业态蓄势待发

Core Viewpoint - The company is positioned as a leading player in the "at-home dining" sector, focusing on convenience, high cost-performance, and a variety of options to meet consumer demands for quality dining at home [1][2] Group 1: Store Operations - The company offers a range of store types including standard stores, black pearl stores, agricultural trade stores, and town stores, with a focus on enhancing operational capabilities through refined management and training [2] - The standard store model is expected to improve operational performance, while town stores are becoming a new revenue support point due to their innovative market penetration strategies [2] - The introduction of the "锅圈小炒" (Guoquan Stir-fry) business model aims to optimize labor efficiency and standardize operations, potentially becoming a new profit growth point for the company [2] Group 2: Supply Chain Enhancement - The company is strengthening its supply chain through self-production and cold chain acquisitions, which are expected to optimize costs and expand business coverage [1] - As of April 2025, the company has established seven processing plants and aims to increase the proportion of self-produced products to 20% by 2024 [1] - The acquisition of a cold chain company is expected to enhance the existing supply chain network and improve store coverage [1] Group 3: Financial Projections - The company anticipates significant revenue growth, projecting revenues of 7.646 billion, 9.083 billion, and 10.820 billion yuan for 2025, 2026, and 2027, respectively, representing year-on-year growth rates of 18.18%, 18.79%, and 19.13% [2] - Corresponding net profits are expected to reach 437 million, 533 million, and 664 million yuan, with growth rates of 89.65%, 21.84%, and 24.68% for the same years [2] - The company is adopting a light-asset franchise model, which is expected to result in a strong financial structure and fast inventory turnover [2]