雷军：2025，迎接风暴

Core Insights - The article discusses the transformation of Lei Jun, the founder and CEO of Xiaomi, as the company navigates both achievements and challenges in 2025, marking the 15th anniversary of Xiaomi and the 4th year of its automotive venture [1][4]. Financial Performance - Xiaomi has seen significant growth in revenue and profit for three consecutive quarters, with a notable performance in the automotive sector, where the SU7 series became the best-selling sedan over 200,000 yuan in the past year [1]. - In Q3 2025, Xiaomi's automotive business delivered 109,000 vehicles, generating revenue of 29 billion yuan with a gross margin of 25.5%, achieving operational profitability for the first time with an operating profit of 700 million yuan [4]. Product Development - Xiaomi launched the self-developed 3nm flagship SoC chip, Xuanjie O1, becoming one of the first companies in mainland China to release such a chip, which is also integrated into the Xiaomi 15S Pro smartphone [6]. - The automotive business reached a milestone with the production of its 500,000th vehicle in just over 1 year and 7 months, setting a record for the fastest in the domestic new energy vehicle industry [4]. Brand Challenges - Despite the successes, Xiaomi and Lei Jun faced significant public scrutiny due to safety concerns following accidents involving the SU7 and questions regarding the authenticity of marketing claims [3][4]. - Lei Jun expressed frustration over the negative publicity, stating that Xiaomi has been one of the most criticized brands post-launch of its automotive line [3]. Strategic Direction - Xiaomi is transitioning from an internet company to a hard-tech company, emphasizing the importance of self-developed chips as a critical path for success [9]. - The company plans to invest over 32 billion yuan in R&D in 2025, with a projected total investment of 200 billion yuan over the next five years [9]. Manufacturing Expansion - In October 2025, Xiaomi's smart home appliance factory in Wuhan commenced operations, marking the third major smart manufacturing base for the company, which aligns with its "human-vehicle-home ecosystem" strategy [9].