国信证券：互联网证券行业构建综合服务生态模式 深化财富管理深度转型

Group 1 - The core viewpoint of the report is that the internet securities industry is transitioning from a traditional, homogeneous channel service model to a customer-centric model that builds a comprehensive service ecosystem, which will drive industry innovation and iteration [1] - The traditional securities brokerage business is facing challenges due to high homogeneity and a "commission war," leading to a significant decline in average commission rates, resulting in "increased revenue without increased profit" [1] - Internet securities are breaking this dilemma by acquiring customers at low costs through online channels and traffic cooperation, and monetizing traffic by extending from low-commission services to higher-value services like margin trading and fund distribution [1] Group 2 - The goal of deepening wealth management transformation is to establish asset allocation and advisory service capabilities centered on customer interests, achieving a "two-way rush" with customer assets [2] - Five representative models of successful internet brokers are analyzed, highlighting their core capabilities: Dongfang Wealth (traffic ecosystem type), Charles Schwab (platform ecosystem type), Futu Securities (cross-border differentiation type), Jiufang Zhitu (service extension type), and Robinhood (zero-commission transformation type) [2] - Successful internet brokers generally possess core capabilities that form a synergistic system, including traffic acquisition and conversion, exceptional product experience, data asset application, ecosystem construction, and regulatory adaptation [3]