Core Viewpoint - The event "Feihe Cup" National Winter Hiking Conference marks the beginning of the Ice and Snow Forest Crossing Super League in Yichun City, with Feihe's functional nutrition brand "Aiben" supporting the event to promote health and sports [1][3]. Group 1: Event and Brand Involvement - The "Feihe Cup" is part of the 2025-2026 Winter Ice and Snow Tourism "Hundred Days Action" aimed at invigorating the winter tourism market and promoting the integration of sports and tourism [3]. - Feihe's "Aiben" brand provides a full range of small molecule whey protein products to support athletes during the event, emphasizing health and nutrition [4]. Group 2: Product Innovation and Target Audience - Feihe focuses on technological innovation to offer precise nutritional solutions for different demographics, particularly targeting the elderly with its small molecule whey protein products [4]. - The small molecule whey protein is derived from fresh milk using innovative extraction technology, making it high in nutrition and suitable for those with lactose intolerance, especially benefiting middle-aged and elderly users [4]. Group 3: Corporate Responsibility and Community Engagement - Feihe has been a local enterprise for 63 years, integrating its development with local revitalization efforts, contributing to the economy and society [5]. - The company is an official partner of the 9th Asian Winter Games and has signed agreements with four national ice and snow sports teams, establishing a special fund to support the popularization and development of ice and snow sports [5]. - Feihe has formed a strategic partnership with Harbin Ice and Snow World to explore new cultural and tourism scenarios, aiming to enhance the recognition and influence of Heilongjiang's tourism [5]. Group 4: Health and Wellness Promotion - By supporting the Ice and Snow Forest Crossing Super League, Feihe aims to deepen the integration of "ice and snow sports + public health," providing comprehensive nutrition to participants [7]. - The collaboration between the company and the event is seen as a way to activate ice and snow resources and boost winter tourism, contributing to a healthier lifestyle for families [7].
飞鹤爱本助力伊春冰雪森林穿越超级联赛，激活冰雪运动新动能