原创山东神秘女首富：20年赚下500亿，掌控全球36%的市场，来历不简单

Core Viewpoint - The article highlights the remarkable journey of Zhao Yan, the chairwoman of Huaxi Biological, who transformed the company into a leading player in the hyaluronic acid market and successfully launched popular products like the Palace Museum-themed lipsticks, showcasing her business acumen and resilience [1][19]. Company Overview - Huaxi Biological went public on the Sci-Tech Innovation Board in November 2019, raising a total of 2.3 billion yuan by issuing 49.56 million new shares, indicating strong capital strength and rapid expansion [3]. - The company is recognized as the largest producer of hyaluronic acid raw materials globally, holding a 36% market share in this sector as of its Hong Kong listing [18]. Product Development - The Palace Museum-themed lipsticks launched in 2018 became a hot-selling product, leading to stock shortages on e-commerce platforms, and significantly increased consumer interest in Huaxi Biological [1]. - The lipsticks were well-received, contributing to the company's successful re-listing on the Sci-Tech Innovation Board, where the closing price on the first day rose approximately 78% from the issue price [19]. Leadership and Strategy - Zhao Yan's leadership has been pivotal in Huaxi Biological's success, with her strategic decisions leading to the company's turnaround and market leadership in the beauty sector [16]. - Under her guidance, the company underwent privatization in 2017 to optimize its organizational structure and product strategy, enhancing its competitive edge [18]. Historical Context - Zhao Yan's entrepreneurial journey began in the early 1990s, where she identified business opportunities in various sectors, including real estate and manufacturing, before focusing on the biopharmaceutical industry [7][10]. - The establishment of Huaxi Biological was a result of her collaboration with the Shandong Pharmaceutical Research Institute, where she recognized the potential of hyaluronic acid in the beauty market [13].