全球首个奶粉原料级溯源系统上线，飞鹤重新定义行业"鲜活"标准

Core Viewpoint - Feihe has launched the world's first raw material traceability system for infant formula, allowing consumers to trace the production information of key ingredients like whey protein and lactoferrin through a simple scan, enhancing transparency and consumer confidence in product safety and freshness [1][4]. Group 1: Product Innovation - The launch of the traceability system is a significant innovation in Feihe's philosophy of providing products better suited for Chinese babies, emphasizing the importance of fresh and safe ingredients [1][7]. - Feihe's new products, Jicui and Qicui, utilize raw materials produced within 30 days, significantly improving the freshness of ingredients and establishing a new standard for infant formula [4][8]. Group 2: Industry Context - A survey by iResearch indicates that 85% of mothers prioritize "freshness" when selecting infant formula, highlighting the industry's need for improved ingredient sourcing and safety [2]. - The industry currently relies heavily on imported raw materials, which can lead to safety concerns due to long transportation times and nutrient loss [2][11]. Group 3: Technological Advancements - Feihe has achieved 100% self-sourcing of 11 key raw materials, utilizing advanced "fresh extraction technology" to enhance the freshness of its products, with whey protein being 23 times fresher than traditional sources [2][5]. - The company has developed a unique nano-level bio-membrane chromatography process for whey protein, and its casein phosphopeptide has a freshness level 47 times higher than traditional materials, improving absorption by 6.4 times [2][5]. Group 4: Nutritional Science - The new products focus on nutritional synergy and scientific formulation, closely mimicking the nutritional profile of breast milk, with Jicui enhancing immune support and Qicui targeting brain development [6][9]. - Clinical trials have shown that Jicui closely matches breast milk in nine key immune indicators, while Qicui supports brain development at a rate 1.2 times faster than traditional formulas [6][9]. Group 5: Commitment to Safety and Standards - Feihe has maintained a 63-year record of safety with zero accidents, continuously redefining industry standards for freshness and safety [7][11]. - The company has established a fresh milk-to-powder standard system, leading the industry in setting benchmarks for quality and safety in infant nutrition [10][12].