QINGCI GAMES(HK:06633) Ge Long Hui·2025-12-22 08:46Core Insights - The article highlights the recognition of Qingci Games (06633.HK) for its outstanding investor relations (IR) team and its commitment to environmental, social, and governance (ESG) practices, showcasing the company's strong market position and future growth potential [1][2]. Group 1: Business Performance and Growth - Qingci Games has demonstrated significant business progress, evidenced by a 90.2% year-on-year increase in net profit, reaching 72.665 million yuan, and maintaining a gross margin of 62.4% [4]. - The company has successfully expanded its player base, with cumulative registered players exceeding 100 million, reflecting a 7.56% year-on-year growth, and the "Qingci Iron Fans" community growing by 8.22% to 16.2036 million members [4][5]. - The launch of new game content, such as the ninth national chapter "Persia" for "The Strongest Snail" and the revival of "Incredible Maze" on the Steam platform, has contributed to sustained user engagement and brand influence [3][4]. Group 2: Strategic Partnerships and Market Expansion - In November, Qingci Games secured a partnership with Disney to develop and publish the game "Disney: Book of Legends," set to launch in multiple markets, including mainland China, Hong Kong, Macau, Southeast Asia, and South Korea by 2026 [4]. - This collaboration with a renowned IP signifies international recognition of the company's research and development capabilities, enhancing its product portfolio and growth trajectory [4]. Group 3: ESG Initiatives and Social Responsibility - Qingci Games has creatively integrated ESG principles into its business model, using "gamification" to engage players in social value initiatives, thereby enhancing the emotional connection between virtual entertainment and real-world impact [6][7]. - The company has established a comprehensive ESG management system based on the "4S" framework, focusing on responsible operations, green practices, employee care, and social contributions, aiming to be recognized as a leading gaming company in ESG practices [7]. - Qingci Games has received over twenty awards related to ESG and social responsibility since 2024, indicating its commitment to evolving traditional social initiatives into core competitive advantages that benefit both players and the business [7]. Group 4: Conclusion - The dual recognition of Qingci Games in the capital market and corporate social responsibility reflects its solid internal value and forward-looking social responsibility vision, demonstrating that financial performance and social contributions are interconnected [8]. - The company's balanced approach to economic and social benefits positions it for broader future growth opportunities, emphasizing the importance of both financial metrics and societal impact in the gaming industry [8].