顺丰退出抖音电商退货业务，抖音压价退货多，快递员一天少挣上百

Core Viewpoint - SF Express has decided to exit the return logistics business for Douyin e-commerce, citing the termination of their contract as the reason, although this is perceived as a pretext due to the unprofitability of the business model [3][4]. Group 1: Business Model Challenges - Douyin's return rate is alarmingly high, with rates in live-streaming e-commerce ranging from 30% to 60%, and even exceeding 80% for women's clothing during promotions [3]. - SF Express charges only 4.5 yuan per return, with delivery personnel receiving 2.9 yuan, leading to losses on each transaction when considering additional costs like transportation and packaging [3][7]. - The stringent time requirements for pickups on Douyin, such as a 5-minute response and 1-hour verification, create unrealistic expectations for delivery personnel already under pressure [4][3]. Group 2: Industry Impact - The logistics industry has seen a 50% decrease in per-package pricing over recent years, while operational costs have risen by 15% to 20% annually, leading to the exit of many small logistics companies [9]. - The situation reflects a broader trend where e-commerce platforms prioritize low-cost returns to attract consumers, often at the expense of logistics providers and delivery personnel [9][10]. - Comparatively, other platforms like Vipshop have recognized the issue and implemented minimum pricing agreements with logistics providers to ensure sustainability [9]. Group 3: Stakeholder Reactions - A significant portion of delivery personnel supports SF Express's decision to exit Douyin's return business, citing the financial strain and high complaint rates associated with these returns [7][9]. - Some consumers argue that low-cost returns benefit them, but this perspective is challenged by the reality that delivery personnel and logistics companies bear the brunt of these costs [7][9]. - The ongoing pressure on logistics providers to maintain low prices while managing rising operational costs raises questions about the long-term viability of such business models in the industry [9][10].