以普惠金融守护民生，腾讯微保获评年度“公益榜样”荣誉

Core Insights - Tencent Weibo was awarded the "Public Welfare Model" for its active practices in the public welfare sector, particularly through the "Love Insurance" initiative, which aims to enhance the accessibility of inclusive insurance services [1][4] Group 1: Love Insurance Initiative - The "Love Insurance" project is a collaborative effort involving Tencent's Party Committee, Tencent Public Welfare Charity Foundation, Tencent Weibo, WeChat Pay, and local government departments, creating an innovative support model that addresses the insurance gap for disadvantaged groups [3] - Participants can obtain insurance coverage ranging from 1.5 million to 3 million yuan by paying a nominal fee of just 0.01 or 1 yuan, significantly lowering the barrier to access high-value medical insurance [3] - The project began its pilot phase in Guangzhou in 2022, with subsequent phases implemented in areas like Heyuan, Guilin, and Baise, with Heyuan serving as a benchmark case [3] Group 2: Financial Contributions and Impact - By November 2025, the "Love Insurance" initiative had benefited over 450,000 individuals, with Tencent's public welfare donations exceeding 24 million yuan and total claims paid out surpassing 25 million yuan [4] - The project effectively utilizes insurance as a financial lever and social stabilizer, providing a replicable and sustainable solution to prevent poverty due to medical expenses [4] Group 3: Broader Financial Inclusion Efforts - Since 2020, Tencent Weibo has leveraged its financial technology to participate in over 100 cities' inclusive medical supplementary insurance projects, serving more than 50 million insured individuals with convenient insurance services [5] - The company aims to continue expanding the coverage of inclusive insurance and iterating on projects like "Love Insurance," focusing on integrating technology and public welfare to enhance financial security for a broader population [5]