广告宣传被疑“大字吹牛、小字免责” 公牛集团独家回应：起诉索赔420万元

Core Viewpoint - The controversy surrounding Bull Group's advertising slogan "7 out of 10 Chinese households use Bull" has escalated into a legal battle with Jia's Electric, which claims the slogan is misleading and constitutes false advertising [2][3][4]. Group 1: Legal Dispute - Bull Group has filed a lawsuit against Jia's Electric, seeking compensation of 4.2 million yuan due to alleged misleading advertising practices [2][4]. - Jia's Electric has publicly stated its intention to fight the lawsuit and not compromise [2][4]. - The legal conflict arose after Bull Group accused Jia's Electric of using social media to disparage its products and misrepresent the advertising slogan [3][4]. Group 2: Advertising Claims - Bull Group's slogan is intended to highlight its leading position in the domestic socket market, but it has faced scrutiny for potentially misleading consumers regarding market share [2][5]. - The slogan's claim is supported by a third-party survey conducted by Shanghai Shanjun Consulting Group, which states that over 70% of Chinese households have used Bull products [7][9]. - Critics argue that the broad interpretation of the data could mislead consumers into thinking Bull has a 70% market share in specific product categories, which may violate advertising laws [7][9]. Group 3: Financial Performance - Bull Group's financial performance has been declining, with a reported revenue of 12.198 billion yuan for the first three quarters of 2025, a decrease of 3.22% year-on-year, and a net profit of 2.979 billion yuan, down 8.72% [9]. - The company's core business segments, including electrical connections and smart electrical lighting, are also experiencing revenue declines [9]. Group 4: Industry Context - The ongoing legal and advertising disputes occur against a backdrop of increasing challenges in the industry, including shifts in international trade rules and domestic consumption patterns [10]. - Bull Group emphasizes its commitment to maintaining operational resilience and optimizing its industrial layout for sustainable long-term development [10].