平安人寿启动“保险康养顾问”培养计划，重塑代理人职业价值

Core Insights - The insurance industry is increasingly recognized for its role in social security, risk management, and public service, with Ping An Life leading initiatives in pension finance and agent transformation [1] - Ping An Life has launched a call to action for the industry to cultivate a new generation of agents who understand insurance, elderly care, and customer needs, promoting the concept of "insurance health and wellness consultants" [1] Group 1: Pension Finance Ecosystem - Ping An Life focuses on three core areas to build a comprehensive pension protection system: safeguarding clients' funds, providing risk coverage, and delivering home services [2] - The company aims to ensure clients' retirement funds are well-managed and generate stable cash flow, addressing their financial security in old age [2] - It offers health care and chronic disease management services to meet diverse elderly care needs, allowing clients to age with dignity [2] - The company integrates insurance products with medical and elderly care resources to provide a one-stop home care solution, ensuring elderly clients can age at home [2] Group 2: Agent Transformation - The insurance industry is shifting from scale expansion to quality improvement, prompting a significant transformation in the agent workforce [4] - Ping An Life is responding to evolving customer demands by transitioning agents from traditional sales roles to multifaceted "insurance health and wellness consultants" [4] - The company has introduced a training program aimed at developing professionals who can serve as financial advisors, home care managers, and family doctors [5] Group 3: Talent Development - Ping An Life's talent development strategy includes recruiting high-quality candidates, with nearly 3,000 master's degree holders and over 30,000 graduates from top universities in the past two years [6] - The company has restructured its training system to enhance agents' skills across various dimensions, ensuring a high-quality transformation of the workforce [6] - The "insurance health and wellness consultant" initiative has led to a nearly 30% year-on-year increase in new business value per consultant in the first three quarters of 2025 [6] Group 4: Future Outlook - The life insurance industry is experiencing unprecedented growth opportunities, driven by pension finance and agent transformation [7] - Ping An Life is committed to deepening the high-quality transformation of its agent workforce, focusing on professional and empathetic service delivery [7] - The company aims to contribute significantly to the industry's high-quality development and the construction of a robust pension protection system [7]