2026掘金指南：全球全品类20大消费趋势报告

Core Insights - The report titled "2026 Gold Mining Guide: Global All-Category 20 Major Consumer Trends" highlights the dynamic changes in the global consumer market, emphasizing the integration of technology, health orientation, sustainability, and personalized experiences as key trends [1] Group 1: Technology Integration - Artificial intelligence is deeply embedded across the consumer value chain, enhancing efficiency from product development to user service [1] - The market for smart hardware, such as sports headphones, is expanding due to diverse scenario demands, showing steady growth [1] Group 2: Health-Oriented Consumption - There is a comprehensive upgrade in health consumption needs, with consumers increasingly focused on health attributes and safety standards of products, driving the evolution of related categories towards refinement and functionality [1][11] - In North America, over 40% of the sleep technology product market is held, while in Europe, 86% of consumers prioritize sustainability, leading to a 12.8% growth in sustainable mattress development [11] Group 3: Sustainability and Green Consumption - Sustainable consumption has become a mainstream consensus, with consumers favoring products made from eco-friendly materials and low-carbon production methods [1] - The European Union's regulations require the use of digital passports for mattresses by 2027, documenting their components and recyclability [11] Group 4: Personalized and Experiential Consumption - Consumers are increasingly seeking customized, scenario-based, and emotionally engaging products and services, leading to a rise in niche brands and exclusive collaborations [1] - The toy market is experiencing a structural shift, with educational toys becoming the fastest-growing category, expanding at a 7.5% annual growth rate [24] Group 5: Cross-Channel Integration - The global consumer market is characterized by cross-channel integration, with online and offline interactions and cross-border consumption facilitating the expansion of category boundaries [1] - Emerging markets continue to show significant potential, with differentiated demand across various regional markets [1]