兴业银行坚守金融为民底色 以惠民温度守护“万家灯火”

Core Viewpoint - The bank emphasizes the importance of financial services that cater to the needs of the people, focusing on enhancing the quality of life and addressing urgent issues faced by the community [2][8]. Group 1: Financial Services for the Elderly - The bank has developed a comprehensive pension financial service brand called "Anyu Life," focusing on pension finance, elderly service finance, and elderly industry finance since 2012 [3][4]. - As of September 2023, the bank has issued over 1.85 million social security cards and established 173 convenient service points in Fujian Province, achieving an 86% coverage rate [3]. - The bank has launched various initiatives to improve financial services for the elderly, including a "large font" mobile banking app and a green channel for elderly customers [4]. Group 2: Community Support Initiatives - The bank has created "Hui Min Stations" to provide essential services for outdoor workers, including seating, microwaves, and emergency medical supplies [5]. - Since 2021, the bank has developed a public welfare network that offers over 40 free services, conducting more than 30,000 service activities and reaching over 635,000 people by November 2025 [5]. - The bank has engaged in community support by purchasing unsold agricultural products and organizing educational activities, demonstrating a dual impact of assisting farmers and providing financial education [6]. Group 3: Inclusive Financial Policies - Since 2021, the bank has implemented fee reduction policies, benefiting over 667,700 small and micro enterprises with a total of approximately 1.504 billion yuan in savings [7]. - The bank has responded to personal consumption loan subsidy policies by launching a dedicated section in its mobile app, aimed at reducing customer credit costs [7]. - The bank has introduced digital platforms to enhance financial accessibility in rural areas, with agricultural loan balances exceeding 540 billion yuan by September 2025 [7]. Group 4: Future Directions - The bank plans to continue its commitment to addressing the urgent needs of the public and enhancing financial services, aiming for deeper integration and innovation in its offerings [8].