“百日集训”“凭证上岗”......一条鱼的“真安心”之路

Core Viewpoint - The company aims to address safety and quality issues in the fish supply chain by implementing a comprehensive "True Safe Fish" system, enhancing consumer confidence in purchasing fish products [1][3][5]. Group 1: Consumer Demand and Market Opportunity - Over 80% of family users on the platform purchase freshwater fish, with 54% prioritizing quality and safety [1]. - The launch of the "True Safe Fish" section has led to a monthly sales increase of over 50% within the first month, indicating a strong consumer response to safety concerns [6][10]. Group 2: Supply Chain Innovations - The company collaborates with aquaculture bases and certification centers to develop dynamic evaluation standards for fish safety [1]. - A digital fish farming model has been established, integrating breeding, testing, certification, and sales into a traceable supply chain [3][5]. Group 3: Safety and Quality Control Measures - The "True Safe Fish" system includes rigorous internal audits and multi-level testing to ensure compliance with safety standards [3][9]. - The "100 Days Zero Non-compliance" policy mandates that all products labeled as "True Safe Fish" must pass all inspections within a 100-day period [9]. Group 4: Technological Integration - The company is investing in a digital traceability system that will allow consumers to view the origin, breeding methods, and testing records of their fish products [10]. - The use of IoT sensors for real-time monitoring of water quality and conditions in fish farming is part of the new digital fish farming model [5][10]. Group 5: Market Trends and Future Outlook - The fish market is projected to grow, with a total production expected to reach 73.58 million tons in 2024, reflecting a year-on-year increase of 3.39% [10]. - The company is focusing on high-risk fish species and plans to implement antibiotic-free farming practices in specific regions [10].