WLY(SZ:000858) Sou Hu Cai Jing·2025-12-23 06:57Core Viewpoint - The 29th "12·18" Consensus Building and Sharing Conference of Wuliangye is a significant event that emphasizes the transformation of business contracts into deep emotional and value consensus, showcasing the company's commitment to cultural resonance and collaborative value creation [1][3][15]. Group 1: Event Overview - The conference in Yibin, which will take place in December 2025, includes various activities such as solemn rituals, a global partner singing competition, and strategic discussions, all aimed at promoting the "Harmony and Beauty" culture [1][3]. - The event serves as a platform for Wuliangye to explore new paths for manufacturer-distributor cooperation, focusing on building a "shared destiny community" that transcends traditional business interests [3][6]. Group 2: Cultural and Theoretical Developments - The release of the book "Wuliangye Harmony Theory" during the conference marks an upgrade from cultural advocacy to a theoretical framework, emphasizing the importance of harmonious coexistence and value creation [4][6]. - The conference highlights the need to balance tradition and innovation, cultural value and economic benefits, and national characteristics with international trends [6]. Group 3: Recognition and Awards - The conference introduced new principles for recognizing distributors, emphasizing fairness, broad coverage, and shared benefits, which includes higher-level awards and special honors for employees [7]. - The recognition of distributors aims to strengthen partnerships and instill confidence in the face of industry fluctuations, supported by positive macroeconomic conditions and industry policies [7]. Group 4: Emotional and Cultural Engagement - A series of cultural rituals and emotional interactions are designed to internalize the "Harmony and Beauty" concept, allowing global partners to deeply engage and resonate with the brand's values [8][10]. - The rituals and competitions serve as a bridge for participants to experience the brand's spirit and foster a sense of belonging and shared value creation [10][11]. Group 5: Practical Implementation of Consensus - Wuliangye's "Harmony and Beauty" practice aims to transform cultural and emotional energy into sustainable business momentum, with clear marketing strategies and support systems for distributors [12][13]. - The company emphasizes a dual empowerment strategy for both domestic and international markets, ensuring that partnerships are built on mutual benefits and shared growth [12][13]. Group 6: Future Outlook - Wuliangye's approach reflects a new paradigm in business relationships, grounded in deep cultural values and emotional connections, aiming to create a resilient "shared destiny community" that can navigate industry cycles [15]. - The company is committed to fostering a collaborative ecosystem that not only drives commercial success but also contributes to the broader narrative of Chinese brewing culture [15].