技术筑壁垒、全球赢口碑，石头科技荣获“年度品牌价值奖”

Core Insights - Stone Technology has won the "Annual Brand Value Award" in the 2025 "Golden Grid Award - Annual Excellence Company" list, highlighting its brand differentiation, market reputation, and user recognition [1] - The award reflects the company's long-term operational capabilities and core competitiveness, especially as the smart cleaning appliance industry shifts from "parameter competition" to "value competition" [1] Group 1: Brand Value Foundation - The brand value of Stone Technology is primarily built on long-term commitment to technological research and development, with a core team from renowned tech companies like Microsoft, Huawei, and Intel [2] - From 2016 to 2024, the company invested a total of 3.238 billion yuan in R&D, with 1.028 billion yuan in the first three quarters of this year, marking a year-on-year increase of 60.56% [2] - The R&D investment as a percentage of revenue has consistently been at a leading level in the industry, resulting in a series of innovative products and technological achievements [2] Group 2: Market Validation of Brand Value - In the domestic market, during the 2025 "Double Eleven" shopping festival, Stone Technology held a 34.75% market share in the robotic vacuum segment and 25.02% in the washing machine segment [3] - From October 9 to November 11 this year, the net sales of the brand's vacuum cleaners increased nearly 23 times year-on-year [3] - Globally, the company’s products are available in over 170 countries and regions, serving more than 20 million households, with a shipment of 3.788 million robotic vacuums in the first three quarters, securing a 21.7% global market share [3] Group 3: Global Expansion and Brand Influence - Stone Technology has expanded its product line to include washing machines and other smart home appliances, enhancing its market position and overall brand value [4] - The company is well-positioned to benefit from the global market's growth, with data indicating a rise in both volume and price for overseas robotic vacuums [5] - The brand's competitive edge is reinforced by its full-channel layout, localized operational strategies, and product innovation, maintaining a leading position in the global robotic vacuum market [6] Group 4: Future Growth Opportunities - Stone Technology is expected to continue growing as a leading Chinese brand in the global market, with its brand value anticipated to rise [7] - The company is poised to enjoy the beta benefits of the expanding global smart home market, balancing brand marketing and R&D investments to maintain its technological advantage [7] - The potential for revaluation of the company’s stock is significant as it transitions from a niche appliance brand to a mainstream technology brand [7]