BRIGHT DAIRY(SH:600597) Sou Hu Cai Jing·2025-12-23 09:36Core Viewpoint - The acquisition of the remaining 40% stake in Qinghai dairy company Xiaoxiniu by Bright Dairy is seen as a strategic move to address its declining performance and market share concerns, particularly in the context of increasing competition from major players like Yili and Mengniu [1][2][10]. Group 1: Acquisition Details - Bright Dairy has completed the acquisition of Xiaoxiniu for 500 million yuan, achieving 100% ownership [2]. - This acquisition follows a previous purchase of 60% of Xiaoxiniu's shares for over 600 million yuan in 2021, which included performance-based agreements [2]. - Xiaoxiniu operates three wholly-owned subsidiaries and specializes in a range of dairy products, with a notable strength in yogurt [2]. Group 2: Financial Performance - Bright Dairy has experienced a decline in revenue for three consecutive years, with revenues of 282.15 billion yuan in 2022, 264.85 billion yuan in 2023, and projected 242.78 billion yuan in 2024, reflecting decreases of 3.39%, 6.13%, and 8.33% respectively [12][11]. - For the first three quarters of 2025, Bright Dairy reported revenues of 18.231 billion yuan, a year-on-year decrease of 0.99%, and a net profit of 87 million yuan, down 25.05% [6][12]. - The liquid milk segment saw revenues of 10.146 billion yuan in the first three quarters, down 8.57% year-on-year [9]. Group 3: Market Challenges - Bright Dairy's market presence is shrinking, particularly in its home market of Shanghai, where sales fell by 4% in the first three quarters [9][6]. - The company is facing intense competition from national giants Yili and Mengniu, which are eroding its market share in the low-temperature milk sector [10]. - Regional dairy companies are also increasing their presence in the low-temperature milk market, complicating the competitive landscape for Bright Dairy [10]. Group 4: Management Compensation - Despite the declining performance, the compensation for Chairman Huang Liming has doubled from 867,000 yuan in 2022 to 1.7287 million yuan in 2024, while the overall executive compensation rose from 8.9807 million yuan to 10.0914 million yuan [11][12]. Group 5: Strategic Focus - Bright Dairy is shifting its strategic focus towards the Shanghai and East China markets, reducing its ambitions in other regions to avoid profit losses [1][9]. - The company has attempted various collaborations and product launches to revitalize its performance, but significant challenges remain [14].