带着中国供应链走全球，Temu三年再造一个拼多多

Core Viewpoint - Pinduoduo has announced a significant organizational reform and strategic goal to "recreate Pinduoduo in the next three years," supported by the establishment of a co-chairman system and the impressive performance of its cross-border e-commerce platform, Temu, which achieved a GMV of 168 billion yuan in Q3 2025, a 42% year-on-year increase [1][2] Group 1: Organizational and Strategic Developments - The establishment of a co-chairman system and the focus on supply chain optimization signify Pinduoduo's commitment to enhancing its organizational structure and strategic direction [1][2] - Temu has rapidly expanded its market presence, achieving a scale in three years that took Pinduoduo's domestic platform ten years to reach, indicating a successful global market entry [1][2] Group 2: Supply Chain and Brand Development - Temu's growth reflects the successful practice of Chinese supply chains going global, leveraging cost advantages and manufacturing capabilities [2][3] - Pinduoduo is shifting from a model of OEM to supporting factories in developing their own brands, resulting in a nearly 50% increase in pricing and profit margins for some manufacturers [4][5] Group 3: Digital Transformation and Market Adaptation - The platform's digital capabilities are crucial in guiding factories through the entire process from product design to brand registration, ensuring alignment with overseas consumer preferences [5][7] - A closed-loop mechanism of "market demand-data feedback-product iteration" is transforming traditional manufacturing, allowing for higher value products that go beyond just cost-effectiveness [7][8] Group 4: Industry Impact and Future Outlook - Pinduoduo's initiatives align with the digital transformation needs of the real economy, enabling a direct connection between consumers and manufacturers, thus reducing costs and fostering innovation [7][8] - The transition from OEM to self-branded products is essential for enhancing product value and achieving precise supply-demand matching in the global market [7][8]