梁朝伟，代言175亿水井坊

Core Viewpoint - The collaboration between Liang Chaowei and Shuijingfang aims to enhance brand recognition and drive sales for the high-end liquor segment, particularly the "Diyifang" brand, amidst declining overall revenue for the company [5][6][7]. Group 1: Brand Endorsement and Product Launch - Liang Chaowei has been announced as the first brand ambassador for Shuijingfang's high-end brand "Diyifang," which is positioned as a "museum-level old liquor" priced above 800 yuan [3]. - The first strategic product launched under "Diyifang" is the "Diyifang·Jingshi," priced at 1499 yuan per bottle, directly competing with premium brands like Moutai [4]. - The marketing strategy includes leveraging Liang Chaowei's popularity to boost sales of both "Diyifang" and other Shuijingfang products, such as the "Zhenniang Eight" series [4][6]. Group 2: Financial Performance and Market Challenges - For the first nine months of the year, Shuijingfang reported a revenue of 2.35 billion yuan, a year-on-year decline of 38%, with net profit dropping over 70% to 330 million yuan [6]. - The average revenue per 1,000 liters of liquor is approximately 340,000 yuan, with a price decline of about 20% [6]. Group 3: Strategic Initiatives and Market Expansion - The management is pushing for the high-end brand "Diyifang" as a response to the urgent need for change in the current challenging market environment [7]. - Future strategies include deepening brand recognition through emotional and situational marketing, with products tailored for traditional festivals [8][11]. - The company plans to introduce lower-alcohol products to attract younger consumers and expand into emerging markets in North America, East Asia, and Southeast Asia [11].