新华都：将依托全渠道电商运营经验积极响应消费新场景政策导向

Core Viewpoint - The company is actively responding to the government's initiative to develop new consumption scenarios and growth points, leveraging its e-commerce capabilities and technology to enhance brand visibility and reputation [1]. Group 1: Government Initiative Response - The company acknowledges the notice from the National Development and Reform Commission regarding the creation of new consumption scenarios in 50 cities, including Beijing [1]. - The company plans to utilize its experience in omnichannel e-commerce operations to align with policy directions [1]. Group 2: Business Strategies - The company has already established operations in various platforms such as Douyin, JD, Meituan, and Taobao to meet consumer demand for instant purchases [1]. - It operates five major warehouses and 22 retail collaborative warehouses across cities to support its logistics and service capabilities [1]. Group 3: Technological Investment - The company is investing in digital tools and AI technology to innovate customer service applications, enhance smart product selection, and improve precision marketing [1]. - Continuous investment in AI research and development is aimed at elevating the overall consumer experience [1]. Group 4: Collaboration and Market Engagement - The company is collaborating deeply with leading brands in categories such as beverages, personal care, maternal and infant products, and water [1]. - It is building diversified consumption scenarios through emerging channels like short video e-commerce and interest-based e-commerce [1]. Group 5: Future Outlook - The company will closely monitor the implementation plans of pilot cities and actively seize opportunities presented by national and local consumption promotion policies [1].