BABA(US:BABA) Guan Cha Zhe Wang·2025-12-24 06:26Core Insights - Douyin E-commerce released a report indicating that its interest industry belts have exceeded 23,500, with nine belts achieving over 100 million orders in the past year and a year-on-year increase in transaction volume of nearly 100 billion [1][2] Group 1: Industry Growth - Over 6,000 county-level interest industry belts joined Douyin E-commerce in the past year, with more than 9,800 merchants increasing their sales from zero to one million [1] - More than 200 merchants saw their sales grow from one million to one billion, and over 9,200 new brands emerged, with nearly 1,300 brands experiencing a year-on-year sales increase of over 285% [1] Group 2: Case Studies - The heritage brand "Yiben Tang," known for its cast iron cookware, transitioned to a modern factory in 2024, utilizing oxidation and nitriding technology to improve product quality, achieving sales of 600,000 per month on Douyin E-commerce [1] - Other popular heritage products include wooden combs from Changzhou, ceramic chopsticks from Jingdezhen, and incense from Xianyou, which are among the most favored by Douyin users [1] Group 3: Economic Impact - The growth of Douyin E-commerce's interest industry belts has positively impacted county economies and local industry upgrades, with 491 industry belts projected to exceed 100 million in sales by 2025, contributing to one-fourth of total sales [2] - Key county-level industry belts include those from Zhejiang Jinhua Yongkang, Shanxi Jinzhou, and Qingdao Pingdu, with a trend of clustered industry belts radiating to nearby counties [2] Group 4: Future Support Initiatives - Douyin E-commerce plans to continue supporting merchants with initiatives such as zero-cost entry, commission-free product cards, exclusive incentive policies, and special funds for small and medium-sized businesses to facilitate rapid growth [2]