年末茅台消费“烟火气”激活 飞天茅台与非标品多线迎春

Core Viewpoint - The consumption market is experiencing a significant increase in activity as the year-end approaches, driven by festive gatherings and early corporate purchases, particularly in the high-end liquor segment, with notable price increases for Moutai products [1] Group 1: Market Dynamics - The demand for high-end liquor, particularly Moutai, is rising due to the festive season, with price increases observed for various products, including a single-day increase of over 200 yuan for the 15-year Moutai [1] - The average transaction price for Feitian Moutai reached 1816 yuan per bottle, indicating a clear increase in sales activity [2] - Regional price variations show that Feitian Moutai is priced at 1745 yuan in Guangxi, 1700 yuan in Jiangxi, and 1710 yuan in Hubei, with higher prices in the Greater Bay Area, reflecting strong local consumption [5] Group 2: Consumer Behavior and Trends - There is a noticeable shift in consumer demographics, with distributors targeting new sectors such as pharmaceuticals and technology to expand their customer base [7] - The industry is seeing a stable performance from Moutai during its adjustment period, reinforcing the long-term growth logic of the liquor market [7] - Analysts believe that Moutai's consistent supply and structural optimization of non-standard products will help stabilize consumption and alleviate inventory pressures for distributors [7]