Core Viewpoint - Guizhou is enhancing its winter tourism appeal through improved transportation infrastructure, diverse cultural activities, and unique thematic products, aiming to establish itself as a world-class tourist destination. Group 1: Transportation and Infrastructure - The opening of the Panxing High-Speed Railway on November 28 has enabled Guizhou to achieve "county-level expressway access" and "city-level high-speed rail connectivity," enhancing the overall tourism transportation framework [1] - The integration of high-speed rail with local tourism resources is expected to break seasonal limitations and create new winter tourism consumption hotspots [1] Group 2: Thematic Products and Activities - Guizhou is focusing on six major thematic products to address the weak presence of winter tourism, including hot spring wellness, mountain skiing, and cultural festivals [2] - The province has 303 hot spring sites rich in various trace elements, promoting 13 key hot spring resorts that combine wellness with traditional Chinese medicine and other elements [2] - The winter mountain skiing experience is being promoted with products like "take the high-speed train to ski," leveraging the region's suitable climate for snow activities [2] Group 3: Cultural and Festive Events - Guizhou is promoting its rich cultural heritage through events like the Miao and Dong New Year celebrations, enhancing the winter tourism experience with local traditions and festivities [3] - The province is optimizing its tourism offerings by creating differentiated winter consumption options, such as the "Southern Winter Escape" label for warmer regions [3] Group 4: Collaborative Initiatives and Promotions - Various cities in Guizhou are launching unique winter tourism activities, including free skiing experiences and regional ticket discounts, to stimulate winter consumption [4] - Guiyang is hosting over 40 events under the theme "Cool Guiyang," including music festivals and light shows, to attract younger tourists [4] - Liupanshui is promoting 12 ice and snow-themed activities and distributing 100,000 free ski experience tickets to enhance winter tourism engagement [5] Group 5: Regional Highlights and Unique Experiences - Different regions in Guizhou are creating unique tourism experiences, such as the "Ice and Fire Fusion" concept in Liupanshui and the "21°C City" theme in Anshun, which combines hot springs with scenic attractions [5] - The province is leveraging its diverse cultural and natural resources to create themed routes that integrate wellness, sports, and cultural experiences [6] - The overall strategy aims to attract tourists year-round, showcasing Guizhou's natural beauty and cultural richness through various engaging activities [6]
烟火人间 爽居畅游 贵州冬季文旅市场持续火热