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Core Insights - The article discusses how Pinduoduo dominates family group chats through social e-commerce strategies that leverage trust among acquaintances [1][3][5] - It highlights the psychological aspect of consumer behavior, where trust in familiar relationships leads to increased purchasing activity on the platform [7][10] Group 1: Social E-commerce Strategy - Pinduoduo's success is attributed to its ability to integrate social relationships with e-commerce, creating a unique customer acquisition model defined as "social e-commerce" [12] - The platform capitalizes on the trust within family and friend circles, making consumers more likely to purchase based on recommendations from known individuals rather than traditional advertising [8][10] Group 2: Consumer Behavior and Purchase Dynamics - The urgency created by notifications of group purchases and the social pressure to participate in deals leads to a collective buying behavior among users [14][16] - Pinduoduo's model allows consumers to aggregate their purchasing power, enabling the platform to negotiate lower prices with manufacturers due to large order volumes [20][22] Group 3: Business Model and Pricing Strategy - The low prices offered by Pinduoduo are not solely due to subsidies but are a result of the "C2M (Customer to Manufacturer)" model, which eliminates intermediaries and connects consumers directly with manufacturers [24] - Each consumer's participation in group buying enhances Pinduoduo's bargaining power, effectively making them a crucial part of the platform's business ecosystem [26]