三七互娱又一新品跑出？新题材试水+3天飙升30名，爆款潜力如何？

Core Insights - DataEye research indicates that Sanqi Interactive Entertainment is highly active in the mini-game market as the year-end approaches [1] - The mini-game "Football Star" has shown impressive market performance, quickly rising in rankings after its release [2][3] Product Overview - "Football Star" is a strategy card game centered around football, featuring a storyline related to the popular "Village Super" events [7] - Players can recruit star players and manage their teams to enhance combat power and compete in higher-level leagues [7] - The game includes real-time strategy elements, allowing players to adjust formations and player positions based on opponents [12] Market Performance - "Football Star" entered the WeChat mini-game sales ranking at 84th on December 10, climbed to 59th by December 13, and reached the top 50 by December 15 [3] - The game briefly appeared in the popularity ranking but was positioned around 80th [3] - Compared to "Survival for 33 Days," which has stabilized in performance, "Football Star" is still in the ranking ascent phase [6] Advertising and User Acquisition - Initial advertising for "Football Star" was modest, with daily material submissions between 10-20 until December 12, when it surged to over 1,000 [13] - Following the initial spike, advertising volume dropped significantly, indicating a potential shift in strategy or resource allocation [13][14] - The advertising materials focus on football themes, showcasing character development and gameplay elements to attract a broader audience [15][16] Industry Trends - The current market trend shows a shift towards more entertainment-focused sports games, moving away from hardcore competition to attract a wider user base [18] - The success of local football events has highlighted the potential for sports games to engage casual players, suggesting a strategic pivot for companies in the gaming industry [18]