研报掘金丨爱建证券：首予燕京啤酒"买入"评级，大单品战略成效显著，成长动能持续释放

Core Viewpoint - Yanjing Beer has successfully implemented a big product strategy, leading to significant growth momentum and continuous release of growth potential [1] Product Strategy - The company focuses on beer research, production, and sales, forming a product matrix that includes high-end products like U8, V10, Lion King Craft, and Lijiang 1998, mid-range products like fresh beer and refreshing beer, and basic products with regional characteristics [1] - The success of the U8 big product has driven sales growth that consistently outpaces the industry, with profitability accelerating [1] Market Performance - The U8 product has shown strong growth, contributing to an upgrade in product structure, with the proportion of mid-to-high-end beer sales increasing from 54.6% in 2019 to 70.1% in the first half of 2025 [1] - The company plans to launch a "Hundred Cities Project" in 2025, focusing on high-capacity, high-structure, and high-growth cities to build model markets and explore growth potential in strong markets while strengthening its presence in underdeveloped markets [1] Regional Expansion - In the first half of 2025, the North China region accounted for 56.7% of the company's revenue, indicating a strategy of deepening advantages in strong markets while making breakthroughs in weaker markets [1] - The company is committed to advancing its big product strategy, with U8's growth continuing to show strong momentum [1]