雀巢新帅谈裁员1.6万：把资源更多投入到销售团队

Group 1 - Nestlé plans to cut approximately 16,000 jobs over the next two years, representing 6% of its total workforce, with around 12,000 white-collar positions affected across all functions and regions [2] - The layoffs are part of a broader strategy to enhance efficiency, particularly in marketing, where resources will be reallocated to sales teams instead of repetitive tasks [2][3] - The company's total sales for the first nine months of the year were 65.9 billion Swiss francs, a year-on-year decline of 1.9%, with an organic growth rate of 3.3% [4] Group 2 - The Greater China region has been a significant drag on Nestlé's performance, with an organic growth rate of -10.4% in Q3, continuing a downward trend from Q2 [5] - For the first nine months, the organic growth rate in Greater China was -6.1%, with a negative internal growth rate of -2.9% and a pricing contribution rate of -3.2% [5] - Excluding Greater China, the organic growth rate for the Asia, Oceania, and Africa region was 5.3%, indicating stronger performance in other markets [5]